The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Best of Branded Entertainment
Points: 90.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Craft / Storytelling
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Popular Culture Impact
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Brand Voice
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Film & Video for Good
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Integrated / Omnichannel Campaigns for Good
Points: 45.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Long Form Video / Single
Points: 45.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Use of Humor
Points: 22.50
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Influencer Marketing / Use of Celebrity
Points: 21.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Reputation Management
Points: 21.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Cultural Driver for Good
Points: 21.00
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Packaging / Specialty / Limited Edition
Points: 10.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 10.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 10.50
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex
Category: Craft / Art Direction
Points: 9.00
Life Donor Card
Agency: MRM Germany + McCann / London + Mastercard / Frankfurt
Client: Mastercard
Category: Direct Marketing for Good
Points: 9.00
Reef Protection Factor
Agency: McCann / London + Futurebrand / London + Stream2Sea + University of Derby / Derby
Client: Stream2Sea
Category: Green Pencil
Points: 6.00
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Craft / Illustration
Points: 4.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 4.50
Help!
Agency: McCann Canada / Toronto
Client: Kids Help Phone
Category: Music Adaptation / Song
Points: 3.00
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: User-Generated Content (UGC)
Points: 3.00
The Caretaker
Agency: McCann / London + Xbox + Omnicom Production / London
Client: Xbox
Category: Production Design
Points: 3.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Cinematography / Single
Points: 3.00
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex
Category: Direction / Single
Points: 3.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Direction / Single
Points: 3.00
The Caretaker
Agency: McCann / London + Xbox + Omnicom Production / London
Client: Xbox
Category: Visual Effects / Single
Points: 3.00
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Community Building
Points: 3.00
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Best Use of TikTok
Points: 3.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Public Relations for Good
Points: 3.00
Design your sleep while you sleep
Agency: MRM Spain / Madrid + ShutEye / Singapore
Client: IKEA/IKEA Family
Category: Craft / Data-Driven Personalization
Points: 3.00
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Social Media / Social Post - Single or Series
Points: 3.00
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Popular Culture Impact
Points: 3.00
Design your sleep while you sleep
Agency: MRM Spain / Madrid + ShutEye / Singapore
Client: IKEA/IKEA Family
Category: Data-Driven Personalization
Points: 3.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Brand-Side / External Agency Collaboration
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 1.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Short Form Video / Single
Points: 1.50
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Best of Branded Entertainment
Award:
2026 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Craft / Storytelling
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Brand Voice
Award:
2026 Public Relations Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Film & Video for Good
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Instacart
Title:
For Papa!
Category:
Use of Humor
Award:
2026 Film & Video Gold Pencil
Points:
22.50
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Reputation Management
Award:
2026 Public Relations Silver Pencil
Points:
21.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Silver Pencil
Points:
21.00
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Packaging / Specialty / Limited Edition
Award:
2026 Design & Branding Silver Pencil
Points:
10.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Silver Pencil
Points:
10.50
Client:
Kotex
Title:
Own Your Flow
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Life Donor Card
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Stream2Sea
Title:
Reef Protection Factor
Category:
Green Pencil
Award:
2026 Green Pencil Merit Award
Points:
6.00
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Craft / Illustration
Award:
2026 Design & Branding Bronze Pencil
Points:
4.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
4.50
Client:
Kids Help Phone
Title:
Help!
Category:
Music Adaptation / Song
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
User-Generated Content (UGC)
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Xbox
Title:
The Caretaker
Category:
Production Design
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Kotex
Title:
Own Your Flow
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Xbox
Title:
The Caretaker
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Community Building
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Best Use of TikTok
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Public Relations for Good
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
IKEA/IKEA Family
Title:
Design your sleep while you sleep
Category:
Craft / Data-Driven Personalization
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Kids Help Phone
Title:
Help!
Category:
Sound Editing
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
IKEA/IKEA Family
Title:
Design your sleep while you sleep
Category:
Data-Driven Personalization
Award:
2026 Creative Use of Data Merit Award
Points:
3.00
Client:
Instacart
Title:
For Papa!
Category:
Brand-Side / External Agency Collaboration
Award:
2026 Brand-Side / In-House Merit Award
Points:
1.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Merit Award
Points:
1.50
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Integrated / Omnichannel Merit Award
Points:
1.50